Here is the proof, and why it matters. If you’ve ever searched “best vitamin D supplement” or “top probiotics UK” or any supplement come to that, and clicked through to Clinical-Reviews.com, you were shown a ranked list with a confident #1 pick. What you probably weren’t told or made aware of clearly, is that their #1 pick is owned by the same company that runs the actual “product review” site!

This isn’t speculation — it’s confirmed and has been ruled on.

• BetterCo Ltd, trading as BetterVits, has directly confirmed to the UK’s Advertising Standards Authority (ASA) that it owns and operates Clinical Reviews.
• In 2022, the ASA upheld a formal complaint against BetterCo. It found that the site’s “Top 5” rankings, star ratings, and vote counts created the impression of genuine, independent testing and consumer research — when in fact BetterVits gave no evidence any of that testing occurred.
• The ASA also found the site was structured to look like an unbiased educational resource, with generic health content and “what to look for” buying guides, when its real purpose was to funnel traffic to BetterVits’ own store.

Real customers are describing the same pattern. Trustpilot reviews for Bettervits repeatedly mention people ordering because a Clinical Reviews page recommended the product, then discovering afterward that the “review” site is run by the Bettervits company itself. Separately, a large number of Bettervits reviews describe unexpected subscription charges and difficulty cancelling — worth knowing before you buy, regardless of how you found the product.

Clinical-reviews always ranks their Bettervits brand product supplements at the number one spot as A+ against other higher quality brand products that are of superior quality than their own, which is highly unethical and grossly misleading.

You can even try this yourself. Just do a search for a supplement e.g ‘b12 supplement reviews’ and see what comes up under clinical-reviews.com, which usually appears at the top of search and you will see every product in the number one spot A+ is the Bettervits brand, every single time. They claim they have no fillers and bulking agents but when you look on the ingredients list, they do in fact have bulking agents such as rice flour which is used to increase profits.

Why this matters beyond one supplement brand. Fake independent-review sites are a common tactic across the supplement industry — the ASA’s 2022 action also covered two other companies doing the same thing with different brands. If a “review” or “ranking” site always puts one brand at #1 across every category, that’s worth checking before you trust it. A quick way to spot it: look for who owns the site, check whether it discloses a commercial relationship, and see if independent platforms like Trustpilot tell a different story.

What you can do:

• Don’t buy based on Clinical Reviews rankings — check independent sources like Trustpilot instead.
• If you’ve been misled by a site like this, you can report it to the ASA (asa.org.uk) or, in the US, the FTC.
• Share this so fewer people fall for it. The more this gets flagged publicly, the harder it is for sites like this to keep operating unnoticed.

Sources: ASA ruling against BetterCo Ltd (asa.org.uk); NutritionInsight’s coverage of the ASA’s 2022 crackdown on misleading supplement ads; Bettervits Trustpilot reviews.